DoorDash | Design in a Dash

DOORDASH X BED BATH & BEYOND
Design in a Dash

Experiential Production and Branded Content
Media.Monks
2021

Created to launch DoorDash’s nationwide partnership with Bed Bath & Beyond, “Design in a Dash” transformed the promise of rapid delivery into a real creative challenge.

The series followed interior designer Anita Yokota as she created room makeovers for a family that had recently moved into a new home. The products were selected from Bed Bath & Beyond, delivered through DoorDash, and used to transform each space in an hour or less.

Working alongside the Media.Monks experiential team, I helped bring the activation to life through branded storytelling that balanced the pressure of a live transformation with the warmth of a real family experience. The most meaningful moments came through naturally: the uncertainty during the process, the personalities inside the home, and the family’s genuine reaction when the finished spaces were revealed.

The campaign helped introduce DoorDash as more than food delivery. With more than 60,000 home and baby products available from hundreds of stores nationwide, “Design in a Dash” demonstrated how the platform could deliver inspiration, convenience, and the feeling of home.

Co-Director + Executive Producer with Andrea Meral